Elements of Marketing Mix : 4Ps

3 How to balance the four Ps of marketing mix with the four Cs of marketing strategy? The four Ps of marketing mix are based on the business's

The marketing mix is made up of the four Ps

marketing mix The marketing mix is a set of marketing tools a company employs to promote its products or services in the market It includes the 4Ps, which stand for product,

marketing communication Remember, the purpose of the marketing mix is to find the right combination of product, price, promotion, and distribution so that a company can gain