What is a Brand Positioning Statement and How to Create One

10 Famous Brand Positioning Examples & Strategies · 1 Burger King: Have It Your Way · 2 Apple: Think Different · 3 Nike: Just Do It · 4

Brand positioning is, in part, set by your market conditions If you're a challenger brand, you can't claim to be the market leader when another brand holds the

brandi How to Create a Brand Positioning Statement · Target: Your target buyers · Segment: The segment of people within your target audience that find your product's

positioning 4 Positioning my brand Once the brand and audience are clear, the marketing professionals' next step is brand positioning Kotler and Keller